Calculator

Will an ambassador program be profitable for you?

Enter your average order value, profit margin, and how often customers come back. We'll suggest rewards for your ambassadors and their friends — and show you exactly what you earn on every referred customer.

Your store

$

What a typical customer spends per order.

%

Gross margin after product and fulfillment costs.

2

How many orders a customer places over their lifetime. Most brands see 1.5–3.

Suggested rewards

Pick how aggressive to be — rewards are sized against the profit of a referred customer's first order. Adjust them freely and watch the numbers update.

A balanced middle: profit already on the first order, with rewards strong enough to drive steady sharing.

%

off their first order

$

per new customer referred, in store credit

$

The friend's order must reach this amount for the discount and reward to count — and it's what referred friends buy for on their first order, since the reward makes them aim for it. At 0, they buy at your average order value.

Every referred customer

What one new customer from a referral is worth to you, after both rewards and AmbassadorFlow's fee.

Lifetime revenue (2 orders × $60)$120
Gross profit (60% margin)$72
Friend discount (15% off first order)$9
Ambassador reward ($15 store credit — real cost after 60% margin)$6
AmbassadorFlow fee (10% of the first 3 orders)$12
Your profit per referred customer$45

Every $1 you spend on rewards returns $4.00 in profit after rewards and fees — and you only pay when a sale actually happens. The very first order already covers both rewards and the fee.

On top of that

Real effects we keep out of the number above — count them as extra upside.

New sale triggered by the referral — the ambassador buys again when the reward lands+$36
Unattributed referral sales (20% of referrals — no rewards, no fee)+$18
Ambassador rewards that are never claimed (~25%)+$2
Extra upside per referred customer+$56

What this looks like at scale

Profit as your ambassadors bring in more customers, at these rewards.

25 referred customers

$1,125

100 referred customers

$4,500

250 referred customers

$11,250

After rewards and AmbassadorFlow fees, on the Performance Plan: $0/month, 10% of each referred customer's first three orders — every order after that is free. The extra upside above comes on top.

Ready to earn this for real?

Launch your ambassador program in minutes — free to start, and you only pay when sales actually happen.